Behind The Scenes...

Behind the Scenes: Emily of Jane's Vanity shooting Dana Pisarra's rib silk camisole set...

And here, dear readers, is a glimpse behind the scenes of our most recent photoshoot - a peek into the process behind janesvanity.com, and a reminder of the personal touch behind everything we do...

One of the more hilarious parts of launching the online boutique at janesvanity.com has been the assumptions from friends & clients that it is somehow a very different business, that we have a warehouse full of lingerie and separate people who receive orders and ship them out. Perhaps that's the case with other online stores, but with Jane's Vanity it is really an extension of the shop: everything in online store is housed in the shop. Every photo, thus far, is shot in the shop. These are the same pieces we've hand-selected on trips to market for quality and uniqueness, nothing comes into the store (online or physical) sight-unseen. Any questions are answered by myself or Jane, all orders are received accepted and shipped by us as well. The two people working in the physical store are the same ones answering your questions and tying bows on your purchases. And that's just the way we like it.

I believe this began as an urgent consultation about eyelashes...

...or perhaps hair...

...but she looked just perfect, so we started shooting right away!

We are blessed with models who are not only gorgeous, but also fans of the lingerie itself and great fun! Watching Annie (the gorgeous model from our most recent shoot) imbue each piece with the life and energy she took from the piece was totally magical. The transformation between different styles, from bombshell to coquette to girl-next-door, is astonishing when you consider that she'd never seen the pieces before arriving for the shoot. 

Keep an eye on janesvanity.com, our facebook and our twitter for all the new arrivals. They started going up this morning, with many more to come!

xo, Emily